The Head of Nokia telecom equipment division, Pekka Lundmark, presented a three-phase plan: reset, accelerate, and scale. It is altering its logo for the first time in 60 years to signify the change in strategy now that the first phase of the plan is complete. No particular colour scheme is allocated because Nokia is doing away with the blue colour and replacing it with whatever is better suitable for the circumstances.
Nokia is now a enterprise technology firm
No particular colour scheme is allocated because Nokia is doing away with the blue colour and replacing it with whatever is better suitable for the circumstances. According to Lundmark, it is now a “enterprise technology firm,” not merely a maker of smartphones.
Nokia will concentrate on selling equipment to other businesses in addition to expanding its telecom equipment business. They include tools for automated manufacturing and private 5G networks, which would put the business in direct competition with Microsoft and Amazon in the market. Nokia is contemplating expanding and developing in further sectors, according to Lundmark.
Nokia connecting people
Yet, the slogan “Nokia connecting people” appeared right away, and we still use it today with very few changes. This logo comes in two variations. The first one was made by Ove Strandberg, and it features two separate NOKIA and CONNECTING PEOPLE typefaces. Nonetheless, the logo that is used now was developed right away. This logo was designed by German artist Erik Spiekermann. By this point, Nokia had established itself as the modern-day manufacturer of mobile devices.
When a business keeps developing and expanding, you can observe what a significant significance a logo design performs. We will discuss the development of the Shell company’s logo in more detail in the following blog.
“Our objective is to better match with client objectives so that we can increase accountability, decrease complexity, and increase cost-efficiency. In the future, we will allocate cash more carefully and make investments to succeed in the markets in which we want to participate, according to Pekka Lundmark.