Campaign India is celebrating the last month of the year, by engaging with industry leaders and asking them about the year that was. Nisha Narayanan, chief operating officer and director of Red FM and Magic FM, had this to say:
What do you want to see less of in advertising next year?
Nisha Narayanan anticipate a prosperous year ahead.Her goal for the coming year is to broaden our portfolios even more.
In 2022, we laid a solid foundation for ourselves as holistic entertainers. Our strategy entails creating irreverent, socially conscious content as well as providing 360-degree solutions for our advertisers, IPs, on-site events, podcasts, digital audio video production, and social media amplification.
In the Media and Entertainment sector, radio accounts for less than 5% of the pie, even as volumes increase and brands adopt more innovative advertising solutions. While everything remains unpredictable, we are excited to bring many new projects online, on air, and on-ground. also read:-Mandy Rose WWE release came as a surprise to her
What is your favourite ad campaign from 2022?
Each campaign is distinct in its own way. They are the result of dedication, creativity, and hard work. ‘India @ 75’ is one such campaign that included storytelling, history, and something that private FM does not do. It was our Independence Day campaign, urging people to pause, relive and remember the gems of the past which helped our country grow and develop. amplification.
What did you learn this year?
The key is consistency. It’s all about perseverance and creating a body of work that the audience appreciates and that we can be proud of. We believe in producing content that is relevant to our target audience. This year taught us that you must always be on your toes. This year has certainly made us more resilient, persistent, and passionate about everything.
As I always say, radio is not about studios and boardrooms, it is about being out there shaking hands and kissing babies.