Superstars such as Akshay Kumar and Ranveer Singh, among others, failed to attract audiences. The year 2022 will be remembered for the Indian film industry experiencing some fantastic highs while also experiencing some severe lows. The success of RRR in the West surprised everyone. But the poor performance of Hindi films at the box office became a topic of discussion.
The #Boycott trend that has erupted around Hindi films and their stars is also not helping. Actors have been chastised and trolled for years (there is some truth to them being soft targets in a polarised country). But this was possibly the first time that the Boycott Bollywood trend was seen to have an impact on film box office performance.
Also read:Kareena Kapoor Khan and Zoya Akhtar’s interaction about The White Lotus Season 2
Here are the Indian film industry controversies that made headlines in 2022.
Debating the national language, Ajay Devgn vs. Kichcha Sudeep
Amid the success of South films across India. Actor Kichcha Sudeep commented on the trend and mentioned that ‘Hindi is no more a national language’. While attempting to celebrate the success of pan-India films and the shifting balance of power in India’s film industries. Ajay Devgn responded with a tweet asking why, if Hindi was not the national language, south films were releasing dubbed versions in Hindi.
Akshay Kumar is endorsing the Pan masala brand.
Pan masala brand Vimal hired actor Akshay Kumar as one of their brand ambassadors. After Ajay Devgn and Shah Rukh Khan, and his inclusion in the ad sparked a major outrage. Fans of the actor on social media discovered old videos of him speaking out against promoting ‘gutkha’ brands, even if he was paid well for it. The actor eventually dropped his association with the brand and issued an apology to his fans. “I am sorry,” he wrote, adding that the backlash had “deeply affected” him.
Ranveer Singh’s nude photoshoot
Ranveer Singh’s nude photoshoot for Paper magazine temporarily shut down the internet. Many praised the aesthetic appeal of the photographs, while others praised Ranveer’s style of self-love and body positivity. However, the photoshoot quickly became embroiled in controversy after a FIR was filed against the actor. The actor was accused of violating obscenity laws, but he defended himself.