Snapchat, a well-known multimedia instant messaging app, has 750 million active users each month (MAU). Following the company’s 500 million MAU in April 2021 and 600 million in April 2022, the most recent development.
With 375 million daily active users (DAU) reported as of January 31, the company claimed that for 13 consecutive quarters, its DAU had increased by over 15% year over year.
“We created Snapchat as a social media alternative, a way to connect with friends and family without feeling the need to be perfect or popular. We love seeing all the creative ways our devoted global community uses our service, from visual communication to augmented reality, the Snap Map, Stories, Spotlight, and more, the company said in an official statement.
The business held its Investor Day for institutional investors and financial analysts on February 17. According to its statement, Snapchat now has over 750 million active monthly users, and based on its current rate of growth, it anticipates reaching over 1 billion users within the next two to three years.
More than 60% of Snapchat users open the app daily to create snaps, according to the presentations at Investor Day. On their first day using the app, more than 70% of Snapchat users who download it interact with augmented reality.
According to Evan Spiegel, co-founder and CEO, during his presentation at the Investor Day, “We have become a valuable partner for businesses that want to reach the next generation because of our large, hard-to-reach audience, brand-safe environment, and innovative advertising platform.
When it first debuted in September 2011, Snapchat stood out from the crowd of social media platforms because it only made images and messages accessible for a brief period of time.