Priyanka Chopra’s hair care line is the second-richest celebrity beauty brand of 2023, according to a recent study that explores the world of celebrity beauty to determine who owns the biggest businesses in the sector at the moment. With £429.9 million in revenue, Priyanka Chopra’s brand is ranked second among celebrity brands, behind Rihanna’s Fenty Beauty, which earned £477.2 million.
Priyanka Chopra and her hair care product Anomaly Haircare are among the greatest beauty movers of 2023, according to the research, which includes everything from the wealthiest to the most Googled celebrity beauty brands this year. The most expensive celebrity cosmetics brand right now is Rihanna’s Fenty Beauty, followed by Priyanka’s Anomaly. Third on the list with £301.4 million in sales is US reality TV star Kylie Jenner’s Kylie Cosmetics, followed by singer Ariana Grande’s R.E.M. Beauty at £70.3 million in fourth place, and Rare Beauty by Selena Gomez at £50.2 million in fifth.
A UK-based website for beauty comparisons, stated in a recent research, “There are various methods to evaluate a brand’s success, but income is probably the most crucial one. Based on their most recent yearly income, we have created a list of the wealthiest celebrity beauty brands.”
Earlier this year, during her famous performance at the SuperBowl LVII, Rihanna made waves by showcasing the efficiency of her Fenty Invisimatte Quick Setting & Blotting Powder. Last year, Priyanka Chopra introduced her hair care line. Priyanka has discussed being a beauty business in a 2022 interview with Vogue India. “I’ve only lately started working in the business side of the entertainment and cosmetics industries. That forced me to distinguish between using a lot of products when sitting in the stylist’s chair and truly choosing the things that go into my hair, Priyanka had stated. She also remembered the beginning of her own hair care experience as a child. When she was a baby, Priyanka had no hair. Imagine!
Priyanka most recently starred in The Matrix: Resurrections. She will next be seen in the Prime Video series Citadel, alongside Richard Madden of Game of Thrones fame.