Porsche, a German sports and luxury vehicle manufacturer, would find it difficult to surpass a robust 2022 after another record-breaking year in the U.S. and a successful IPO.
Yet, Porsche being Porsche, slouching on its laurels is insufficient. At least in the United States, the sales momentum from 2022 is continuing into 2023.
Porsche US CEO Kjell Gruner stated
Porsche US CEO Kjell Gruner stated in an interview with Yahoo Finance that “It was a record quarter, it was the record December that shows you that we started this year with a lot of momentum, so the brand is really strong.” “The product pipeline is really interesting and new. The Carrera T and 911 Dakar, two of our brand-new vehicles, were well received at the LA Auto Show at the conclusion of the previous year.”
He continued, “And there’s a lot of momentum.” “For instance, we will receive the new Cayenne this year, which will be really significant to our business.
If not for supply constraints, which Gruner claimed were “very tight,” Porsche would have sold more vehicles last year, particularly Taycan EVs. The demand for Taycans is still quite high, he continued, and he is optimistic that the supply problems will become better. With the Macan EV arriving in 2024, Porsche’s transition to electric vehicles is a significant one. The Macan is now Porsche’s best-selling vehicle.
Last but not least, Porsche is rewarding its devoted purist following, which contributes significantly to the success of the company. In Atlanta, Porsche is investing $50 million to build a new 33,000 square foot facility for clients to bring in their vintage Porsches for upgrades and repairs.
The sole restoration facility outside of Germany is in Atlanta
Porsche claims that by taking this effort, they will be able to communicate more directly with its ardent American supporters. Also, the fact that America, with its 320,000 Porsche Classic vehicles, is the world’s largest market for these vehicles, doesn’t hurt.
“It stems from the brand’s foundation. That is something we cherish. Also, it’s always a plus when actions are also financially viable because this makes them sustainable, allows for longer-term implementation, and allows for investment,” added Gruner.
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For Gruner, the project makes a lot of sense both from a commercial and fan perspective (Porsche makes 80,000 parts for classic cars).
The brand is really well-liked by all parties involved, including the customers and our dealer partners, according to Gruner.