HomeBreaking NewsPepsi is replacing Sierra Mist with Starry, a new lemon-lime soda

Pepsi is replacing Sierra Mist with Starry, a new lemon-lime soda

PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry, which is caffeine-free and available in regular and zero-sugar varieties, has “higher citrus flavours that are true to fruit and more aromatic, delivering a more balanced, cleaner, crisp finish than Sierra Mist,” according to a spokesperson.

According to PepsiCo, Starry was created in response to increased national demand for lemon-lime soda. As well as a new attempt to compete with Sprite. The Coca-Cola Company-owned brand that has long led the category.

PepsiCo Beverages North America vice president of R&D Danielle Barbaro said in a statement.

With Starry, we were able to create a game-changing recipe with the perfect balance of lemon lime flavour and sweetness compared to the competition.

According to Statista, Sprite will have $6 billion in sales and 8.3% of the market in 2021. According to Beverage Digest data provided to CNN. Which first reported on the launch of Starry, Sierra Mist had less than a tenth of a percent market share.

The product already has a social media presence on Instagram, Facebook, Twitter, and TikTok, with the intention of attracting younger customers. According to PepsiCo, Starry will soon launch a national television campaign and will appear at major sporting and entertainment events.

Also read:Quarterback Derek Carr said farewell to the Las Vegas Raiders over social media

Consumers deserve another option…

One that hits a different note, with one product dominating the category. Starry is cheerful, optimistic, and steeped in culture and good times PepsiCo Beverages North America’s chief marketing officer, Greg Lyons, said in a statement.

According to Neil Saunders, GlobalData’s managing director of retail, Starry reflects a growing effort among major food and beverage conglomerates to reach previously untapped Gen Z markets.

“The design of Starry is much more aligned with the Gen-Z aesthetic, which is bright, fun, whimsical, and Instagram-able,” Saunders told CNN.

Only time will tell whether Starry’s flavour is strong enough to compete with Sprite.


Most Popular