There are calls for Adidas to end its working relationship with Kanye West also known as Ye, in response to the numerous offensive and antisemitic remarks the rapper made recently.
Ye faced consequences for his comments: Both Twitter and Instagram have restricted Ye’s accounts. Also, now Balenciaga fashion house is reportedly cutting ties with him. CAA, which has represented Ye since 2016, ended its relationship with him this month. George Floyd’s family also plans to sue him over comments he made. At the start of this month, the German footwear giant said that its partnership was under review. But after that, there are no updates and it continues to release new Yeezy merchandise.
A clip of 16 episode of the podcast Drink Champs was circulated widely on social media in recent days.Ye says that “The thing about me and Adidas is like, I can literally say anti-semitic s**t, and they can’t drop me,”. He also stated “I can say anti-Semitic things, and Adidas can’t drop me. Now what? Now what?”That question was answered ominously when a group of people hung antisemitic banners. One reading included, “Kanye is right about the Jews”.
The organization wrote, “While Adidas has refused to condemn Kanye West’s antisemitism, hate groups like White Lives Matter and the Goyim Defense League are celebrating and promoting Ye’s comments to further their extremist agendas” , calling his behavior “dangerous.”It’s a call to Adidas to drop Ye and distance itself from his hateful views. Their current contract is to run till 2026.More than 90,000 people have signed a Change.org petition urging the company to cut ties with Ye.
Also, the hashtag #BoycottAdidas has been trending on Twitter.Public figures from David Schwimmer to Alexander Vindman have called Adidas out. Adidas did not responded to NPR’s request .Adidas and Ye have been working together since 2013, and formalized their partnership two years later.The Yeezy collaboration is known for its sneakers, clothing, lingerie and other footwear. It generates an estimated $2 billion a year which is nearly 10% of the company’s annual revenue.
Ye also ended his partnership with The Gap in September over similar claims. He also posted pictures of Adidas board members including a doctored image of a New York Times page claiming outgoing CEO Kasper Rorsted had died which was false. “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” Adidas said in a statement. Ye would continue to jointly manage Yeezy’s shoes and apparel lines during the preview .